Task 1: Contextual Research.
- Louis Sullivan - Form Follows Function. - Modernist fundamentals
- The Bauhaus - Walter Gropius - German Architect founder of the Bauhaus. -
"The ultimate aim of all artistic activity is building! ... Architects, sculptors, painters, we must all get back to craft! ... The artist is a heightened manifestation of the craftsman. ... Let us form ... a new guild of craftsmen without the class divisions that set out to raise an arrogant barrier between craftsmen and artists! ... Let us together create the new building of the future which will be all in one: architecture and sculpture and painting." - Walter Gropius 1919
Joseph Albers
Lazio Moholy-Nagy
Mies Van De Rohe - Less is more, God is in the details
Piet Mondrian - De Stijl
Theo Van Doesburg - De Stijl
Gerrit Reitvield - Furniture design
Reitvield Schroder - De Stijl House
Le Corbusier - Modernist Architect - Social Planning
Massimo Vignelli - The Vignelli Canon
Total Design - Wim Crouwell, Ben Bos, Benno Wissing, Paul Schwarz, Dick Schwarz - Dutch Modernism - New Typography
Experimental Jetset - Statement & Counter Statement - Contempary Modernism
Task 2. Target Audience Research
Geographic - Western World, Europe and North America
Demographic - Designers, Architects, Creatives, how this relates to the outside world.
High to medium income design solutions. Branding companies, Buildings. Conscious design world.
Psychographic - design theory, design strategies, socialist, modernist, postmodernist, design for the future. Shaping the world through design.
Persona 1.
British male designer, working for an architects firm, design conscious, design educated. Interests in typography, art, architecture, design and the creative industry. Medium to high-level income. Socialist. Politically aware. Knowledge of architecture and design.
Persona 2. Dutch Female Creative. Working for a design studio, design conscious, Interests in typography, art, architecture, design and the creative industry. Loves modernist architecture and ideas, Interested in design driven architecture. Knowledge of Total Design Studio.
Persona 3. Design Student. Tentative knowledge of design, eager to learn about design ideas, Interests in typography, art, architecture, design and the creative industry.
Task 3.
The Farnsworth House was designed and constructed by Ludwig Mies van der Rohe between 1945 and 1951.kiosk design by herbert bayer 1924
No comments:
Post a Comment