I pointed out that I was beginning to understand the semiotic terminology but had no experience with actual semiotic writings, I was shown the writing of Roland Barthes and his semiotic analysis of a French Pasta brand, that has been designed to reflect Italian heritage.
The writing is complex, yet the key themes are somewhat simple to understand. As pointed out by my tutor, when writing about semiotics it is not enough to only talk about the signifiers and the signified but also about the structural codes that ensure these to be read in certain way.
When discussing the typography that will be used for analysis we spoke about the work of Johnathon Barnbrook, his typefaces seem to embody so many variations of religions and culturally significant typefaces. Ask explained this can be seen as the embodiment of pastiche reflecting many past styles and influences.
The Barnbrook Bible gives the an insight into the work of the type designer and explains his process. This could be a vital resource if Barnbrooks work is the choice for analysis.
As explained Jonathan Barnbrook's work is the embodiment of pastiche, the work uses so many past influences and styles within the types design. The deconstruction of the designs show how strange and unusual iconography can be used to give type an extra dimension. The typeface Bastard has been inspired by the classical German Black letter type that become a taboo typeface in light of its use for the Nazi Party. This shows the connotations that build up with the use of type and how this can be recontextulised.
In terms of workload, I wanted to get further feedback before the Christmas holidays therefore I will need to send over a draft of the completed essay by the end of the week, this could be slightly ambitious but achievable.
This website, visual-memory has been highlighted as a useful resource in understanding semiotics, aiming to simplify some of the more complex parts of the theory so it is more understandable.
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