As explained in the lecture we need to have a purpose- Find out if typography design is influenced by cultural and more specifically regional diversity.
These are all examples of typefaces that have been iconic and distinctive to a region, country or area. I am interested in how these have influenced the design and what makes the so distinctive of that place.
Modernism in type design has shaped a large part the way it is designed today, away from the ornamental and focusing on the universal. Jan Tschichold being central to this. The new Typography set out rules an aims for type design.
In some ways modernism had gone too extreme and the type becomes... Stark and exclusive and masculine.
Some of the wider themes to explore include- globalisation, culture and diversity and how these effect type design today.
Here we have Gill Sans and Johnston that have become iconic of British Culture, but now may not reflect the fact Britian is such a diverse country.
And finally these two images of typically Swiss & Dutch design ( Muller Brookman and Wim Crouwel) showing how the use and application of type can be influential on the make up of a visual culture.
- These slides were then discussed and it was made clear that my question needed a rethink.
- How does typography design influence cultural identities?
and then even more specifically
How can san serif typography influence cultural diversity today?
No comments:
Post a Comment