As the written part of this module has begun to take fruition it is a good time to begin thinking about how the practical will relate to this, the themes drawn upon within the essay ask what can define typography and is there clear attributes to a typeface that likes it culturally to an area or place. This is a tricky thing to translate into a practical outcome but not impossible.
Possible solutions or ideas to follow.
- A poster project that plays on the preconceptions of the typography origin, asking the viewer the question, does this type feel, Swiss, German, British? Using the reader as the main subject and being as direct in the communication as possible.
- A design of a typeface that uses both 'critical regionalism' as well as following the ideas of postmodernism and its connection to the wider cultural sphere. The type may represent a duel language based area, for example the Spanglish of southern America.
- A series of visual tests that questions the viewers knowledge and realisation of both typography and its places of origin. This could be displayed in a working app design or online resource.
- A guide to semiotic analysis of typography, showing the various signifiers and aiming to pin point what makes a typeface have a distinct e.g - 'Germanness' This could be displayed in a printed publication that gives detailed information on the types origin and cultural connections.
- A more subjective and 'form' based look at san serif typefaces displayed large and more add hoc, highlighting the beauty in the details, a possible format could be traditionally printed poster.
- Using the semiotic theory from the essay analysing typography, then showing these signifiers large, on there own, aiming to highlight further how they become akin to a region or place.
These six varying idea, set a important basis within this project, these can be referred back to or improved upon at a later stage. All the ideas fit within the umbrella or culturally signifying typography.
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