COP 3 Final tutorial

In the final tutorial we discussed the essay and some small improvements to be made to make sure the argument is as strong as it could be.

Initially the idea of both type being able to enrich culture as well as be a reflection of culture needs to be explored, as these two are slightly different and the enrich is possibly more appropriate. (To reflect culture and create culture)

Another point was that con-density is probably not a word. and this could be changed, something like - Narrow

When speaking about Helvetica's connection to NY look at Paula Scher's quotes on Helvetica how it signifies the Vietnam war and almost a bad consumerism of America.

Furthermore than when you speak of connotational signs some idea of the structures that govern this.
Also speak about the denotational and connotational not really being reflective of type it is less of an obvious sign.

In the analysis of Johnston it was pointed out that an analysis of Gill Sans would be more effective and then subsequently Johnston from this, as well as Reith the new typeface for the BBC.

In terms of the conclusion speaking about neutrality of typefaces mention the fact they are Sans Serif.

Finally when talking about the semiotics of type look at idea of typefaces being more susceptible to re-positioning, colour for example is much less deceptive to change in terms of meaning, though type can change much more freely.