'Disrepresentation Now' by Experimental Jetset'First things First Manifesto' by Ken Garland'First Things First Manifesto 2000' by Adbusters'Fuck Committees' by Tibor Kalman
The 'Disrepresentation Now' manifesto by Experimental Jetset speaks clearly about the way design manifestos within graphic design can be out of touch and may not fully represent the work itself. The idea that design is for the designer and design over function is what they themselves highlighted in the 'Disrepresentation Now' manifesto. They speak of the manifesto at that moment feeling necessary yet looking back the ideas and principles they began to disagree with and did not fully represent their own practice. The 'First Things First' manifesto written by Ken Garland in 1964 speaks more about adversing within graphic design and the talents of designers being wasted on trivial purposes, this in turn contributes very little to the world. There is a reversal of priorities in favour of a more useful and lasting forms of communication rather than advertising. I see the 'First Things First' manifesto by Ken Garland as more of a statement on the design community and how the skills of these designers are truly wasted in commercial means. Looking at this text comparatively with the 2000 'First Things First' manifesto by Adbusters the themes are similar but as it is written in 2000 compared to 1964 the manifesto is a little less hard on advertising and they seem to understand more the role of advertising in the creative industry and how this can directly communicate to the viewer. The 'Fuck Committees' Manifesto by Tibor Kalman is slightly apposed to these views and states we are restrained by the lower intelligence within design and that design work needs to communicate to everyone rather than just the design community, this is very different way of thinking compared to the 'Disrepresentation Now' manifesto by Experimental Jetset. Fuck Committees' Manifesto suggests design has to be more basic to appeal to the masses. All these text show very varied opinons of what they think design show be and who it is it should communicate too, they way this is expressed is vague and almost cryptic yet the ideas are clear once identified.
This poster design by Experimental Jetset showing this design for designers work they create. The communicating of the information is simple yet almost takes a back seat is some way, the emphasis of the poster is in the information yet the design comes first. The type on the right hand poster for example has been obscured and becomes unreadable this again shows this idea of design for the designer, it may not communicate clearly the content of the poster but it is eye catching and interesting especially to anyone informed in the graphic design world.Looking overall at the 'Fuck Committees' manifesto they speak about the committee being a way of sucking the life out of a project and the work becoming 'a thought-free, passion-free, cultural mush that will not be hated nor loved by anyone.' This manifesto remains me of the saying 'The camel is a horse designed by committee' this idea that large collaboration within projects is not always a good thing and the corporate, commercial need to create something for the masses is really not what design should be focused on.
Bibliography –
Fuck Committees → Manifesto ProjectManifesto Project. 2016. Fuck Committees → Manifesto ProjectManifesto Project.
Disrepresentation Now! → Manifesto ProjectManifesto Project. 2016. Disrepresentation Now! → Manifesto ProjectManifesto Project.
First Things First → Manifesto ProjectManifesto Project. 2016. First Things First → Manifesto ProjectManifesto Project.
First Things First 2000 → Manifesto ProjectManifesto Project. 2016. First Things First 2000 → Manifesto ProjectManifesto Project
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