The work of Sacha Lobe displays a beautiful appreciation for Geometry, the works connected to the Bauhaus Archiv in particular are becoming more and more influential within this project. The use of bright and attractive colour is great to see as well a an underlining appreciation for all things modernist. Sacha Lobe seems to get the balance of new and contemporary with an underpinning themes of modernism.
Working with the bauhaus archive allows access to the type faces created by Herbert Bayer. He has used his own graphic language to re-contextualise the type into new outcomes. The interview pictured bellow gives an insight into the thoughts of this project and how it came about at what it is like having Herbert Bayer as a imaginary creative director.
When asked about the success of the project Sacha Lobe explained
What do you think has worked particularly well?
Does it sound odd if I said that everything has worked pretty well? Seriously, we are quite aware of the impact of this project and that we are merely dwarfs standing on the shoulders of giants, blessed to be able to work on a heritage as huge as it is. We have a skeptical board of directors who gave us the much-needed freedom to create a coherent system that will serve for the next decade if not longer.
In terms of the process and application of the design he explained.
Did this project involve sourcing any new materials or using any new processes?
Definitely. We did not use any new materials, per se, but we did lots of meticulous archival research and unearthed unseen gems. I think Mr. Bayer would be delighted to see how his visions are now a polymorphic typeset that can be applied on any possible canvas – digital or analogue. The Bauhaus-Archiv hived away loads of archival resources over years which allowed us to create a contemporary corporate identity. The Bauhaus-Archiv did not have an official logo until now.
Overall this project has been instrumental in inspiring my own developments. Its amazing to see 'modernist theory' implemented in a really contemporary way.
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